Cate and David founded Roamr in 2023 after moving their young family to the picturesque Victorian Surf Coast. With endless opportunities for outdoor adventures with their beloved dog, Winki, they wanted her to enjoy it all off-leash. Realizing the crucial need to keep her safe, especially when she ran out of sight, they were inspired by their passion for exploration and commitment to Winki's safety. Thus, Roamr was born.